Where artistry meets precision. We create bespoke looks that celebrate your individuality, using the finest organic products and cutting-edge techniques.
98.5%
340+ Clients
More than a salon — a creative studio dedicated to the art of hair.
Founded in 2014, WHITEROOM COV LIMITED was born from a passion for transforming the ordinary into the extraordinary. Our team of award-winning stylists combines time-honoured techniques with contemporary innovation, creating looks that are as unique as the individuals who wear them. Every visit is a bespoke experience, from the initial consultation to the final reveal.
We believe beautiful hair starts with healthy hair. That's why we exclusively use 100% organic, sustainably sourced products that nourish and protect while delivering stunning results.
Tailored services for every hair type and style — precision, creativity, and care in every appointment.
Expert cuts sculpted to your face shape, lifestyle, and personality. Includes wash and style.
Full-spectrum colour services from subtle toning to bold fashion shades using organic dyes.
Hand-painted highlights for a natural, sun-kissed finish that grows out beautifully.
Deep conditioning, keratin smoothing, and scalp therapies for restored vitality.
Event-ready styles, bridal updos, and editorial looks crafted by our creative team.
Premium tape-in, micro-ring, and bonded extensions for natural-looking volume and length.
Precision beard sculpting, hot towel treatment, and grooming for the modern gentleman.
A complimentary one-on-one session to discuss your vision and create a personalised plan.
A curated collection of our favourite transformations, styles, and creative work.
Real stories from the people who trust us with their hair.
Thanks to Emma, doing an amazing job on my hair, she coloured my roots, refitted my hair extensions. Emma is a talented hairdresser achieves perfection so friendly, always looks after her clients, Thanks again Emma. Five Stars 🤩 …
— Jenny White4 months agoThanks to Emma, doing an amazing job on my hair, she coloured my roots, refitted my hair extensions. Emma is a talented hairdresser achieves perfection so friendly, always looks after her clients, Thanks again Emma. Five Stars 🤩 …
— Jenny White4 months agoI am a retired hairdresser, and have found my forever hairdresser in Ash, emigrating soon to Switzerland but will be coming back to him for my haircuts,he is the best !!!!
— Lesley Thomas5 months agoI am a retired hairdresser, and have found my forever hairdresser in Ash, emigrating soon to Switzerland but will be coming back to him for my haircuts,he is the best !!!!
— Lesley Thomas5 months agoI understand that reviews often carry a lot of weight, and people can be sceptical when something seems too good to be true. However, let me assure you, the 90 glowing reviews here are absolutely spot on. My partner discovered The White Room after...
— Mustyv0a year agoBook your appointment or drop by for a complimentary consultation.
We'd love to hear from you. Reach out to book your next transformation or simply ask a question.
192 Binley Rd, Coventry CV3 1HG, United Kingdom
+44 24 7655 1055